Sifting truth from noise
Google’s structured data documentation for vacation rentals was recently updated to require more specific data in a change that is more of a clarification than it is a change in requirements. This change was...
If you own a local business, it’s quickly becoming imperative to understand Google’s new Search Generative Experience (SGE) and how to adjust your local SEO strategies to maintain and even enhance your presence for...
By Phil Norris February 29, 2024 When you think of a website, you probably imagine a homepage with a menu linking to various categories and sub-pages. But not every business or creator needs a...
Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity....
By Sean Tinney March 6, 2024 Less than three seconds. That’s the average amount of time you have to capture a subscriber’s attention in his or her crowded inbox. Talk about a short window....
In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners,...
Mozilla has implemented a performance upgrade to its Firefox web browser that could translate into faster website load times – welcome news for SEO professionals and their clients. The technical details involve moving certain...
Affiliate marketing stands as a cornerstone in the digital marketing landscape, offering a mutually beneficial model for both sellers and marketers. At its core, affiliate marketing is a performance-based marketing strategy where affiliates earn...
Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like...
The internet is constantly changing, with websites appearing and disappearing and information being added or removed constantly. This makes it hard for people who study and analyze the internet or businesses to control their...
By Chris Vasquez March 15, 2024 You use AWeber to get the right message to the right person at the right time, and we’re obsessed with making that happen. We recently released several improvements...
